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Research papers
Through revolving doors
It is a well-established fact that with maturing product categories and hyperactivity in the marketplace, a marketer needs to constantly evaluate the productâs position and offer relevant and unique consumer benefits. This is achieved either...
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Neerja Wable, Sharmila Das, Harjyoti Ghai, Rajan Bhalla
October 28, 2001
Research papers
Joined up research on the eHighway
This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001
Research papers
The future of research
Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
Research papers
